The Creatives Room

Mercado Libre // Ahorita

Brand: Mercado Libre · Agency: Gut · Year: 2024 · Category: Commercials · Medium: video

The frame shows two men in a fluorescent-lit open-plan office — one seated at a bulky desktop monitor, the other standing behind him with a hand on his shoulder, both looking at the screen. Period-agnostic, deliberately drab workplace styling: strip lighting, beige partitions, stacked paperwork, a wall clock in the background. Warm-neutral grade, observational eye-level framing, casting that reads as ordinary Mexican working life rather than commercial-attractive.

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Mercado Libre // Ahorita - Gut - 2024 | The Creatives Room