The Creatives Room

Mentos Sour Marbels

Brand: mentos · Agency: Ogilvy, Mumbai · Year: 2016 · Category: Print / OOH · Medium: image

The visual features a vibrant and highly saturated color palette, dominated by bold, fruity hues that pop against a clean, bright background. Macro photography is used to highlight the candy itself, emphasizing its texture and the "sour marble" concept. The lighting is direct and bright, creating a crisp, almost hyper-real aesthetic that evokes a playful and energetic mood, appealing directly to a youthful audience with an immediate sense of taste and excitement.

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Mentos Sour Marbels - Ogilvy, Mumbai - 2016 | The Creatives Room