The Creatives Room

Members Week - Messi

Brand: Adidas · Category: Commercials · Medium: video

A single figure is rendered almost entirely as silhouette, rim-lit from behind so only the edge of a bowed head, hair and shoulder catch a cold blue-white glow against near-black. Fine particles drift in the backlight. The extreme low-key treatment withholds identity and detail, reducing the subject to contour and light.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Members Week - Messi | The Creatives Room