The Creatives Room

Meet Marina Prieto

Brand: JCDecaux · Agency: JCDecaux Artvertising · Year: 2023 · Category: Case Studies · Medium: video

This B2B case study video documents an out-of-home campaign by DAVID Madrid, built from the Instagram photos of a 100-year-old woman. The visuals juxtapose the amateur slice-of-life charm of Marina Prieto's personal photos with wide shots of them on digital billboards in the Madrid subway. The piece incorporates screen-recordings of social media posts and news articles, with art direction by Curro Prieto and Giulia Ferrarezi.

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Meet Marina Prieto - JCDecaux Artvertising - 2023 | The Creatives Room