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McEnroe vs McEnroe

Brand: AB InBev · Agency: serviceplan · Year: 2024 · Category: Case Studies · Medium: video

A case-study board split into red and blue halves under the Michelob Ultra logo. The title "McENROE vs McENROE" sits between two portraits of John McEnroe, an older red-tinted face at left and a younger blue-tinted one at right. A dark render of a tennis court and server racks fills the middle. White stats read "1 HOUR", "10,000,000+", "120+" and "99%", over a bottom row of behind-the-scenes stills.

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McEnroe vs McEnroe - serviceplan - 2024 | The Creatives Room