The Creatives Room

McDonald’s Directional Campaign

Brand: mcdonalds · Agency: TBWA\Paris · Year: 2019 · Category: Print / OOH · Medium: image

This minimalist print campaign by TBWA\Paris arranges french fries into clean, directional arrows. Each composition features perfectly styled, hyper-realistic fries centered on a flat, saturated, single-color background. The iconic Golden Arches logo is placed discreetly in a corner, maintaining the clean, graphic aesthetic across 64 variations.

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McDonald’s Directional Campaign - TBWA\Paris - 2019 | The Creatives Room