The Creatives Room

Maybe It's My Fault

Brand: Jordan Brand · Agency: wieden+kennedy · Year: 2008 · Category: Commercials · Medium: video

Extreme close-up, cool blue grade, of a worn metal nameplate riveted to a blue-painted basketball backboard or gym structure. The plate reads "LYON 23" with faint "LOS ANGELES" and "GENERAL OFFICES - AURORA" lettering around it. Shallow focus keeps the stamped number sharp while surrounding rivets and mesh blur, an industrial, textured detail shot.

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Maybe It's My Fault - wieden+kennedy - 2008 | The Creatives Room