The Creatives Room

Maximum

Brand: Asics · Year: 2024 · Category: Commercials · Medium: video

Moody, high-contrast visual styling blends deep shadowed tones with harsh natural sunlight and moody ambient street lighting. Cinematic wide compositions capture expansive urban roads and industrial landscapes, juxtaposed against tight, visceral handheld tracking shots locked onto the runner's body. The visual palette leans cool and desaturated with natural skin tones and deep blacks, conveying a raw, authentic, and relentless atmosphere of physical effort.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Maximum - 2024 | The Creatives Room