The Creatives Room

Masterpiece

Brand: Coca-Cola® · Agency: blender · Year: 2023 · Category: Commercials · Medium: video

A live-action art student provides the frame for a journey through an art museum, where a CGI Coca-Cola bottle is passed hand-to-hand through a sequence of famous artworks. The visuals blend computer animation with painterly and sculptural styles, bringing pieces from Vermeer to modern pop art to life. The bottle's journey creates a fantastical relay race through art history, culminating in it being delivered to the student.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Masterpiece - blender - 2023 | The Creatives Room