The Creatives Room

Marinela // What's inside is what matters

Brand: Bimbo · Agency: Fantastica · Year: 2022 · Category: Commercials · Medium: video

A night interior of a small domestic bathroom, deep cobalt-blue tiling on the walls, a shower curtain patterned with pale flowers on the right. A young person in a red and navy top leans forward over a white pedestal basin, both hands braced on its rim, head down toward the mirror. The only light is a fluorescent strip above the mirror, hard and cold, throwing the figure into near-silhouette against the tiles and leaving the corners of the room dark. Shelving with toiletries and a small mirror sit at frame left. The staging is the private, unwitnessed moment in front of a mirror that the campa

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