The Creatives Room

Many Yous, Many Moods

Brand: Cider · Category: Commercials · Medium: video

A heavily diffused, frosted-glass silhouette of a person pressing a hand flat against the pane, rendered almost entirely in cool teal-blue with the figure reduced to soft, obscured shape and shadow. The extreme blur and cool color make this read closer to an art-house or suspense visual than a typical fashion-brand frame, an abstract, identity-obscuring image rather than a clear product or model shot.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Many Yous, Many Moods | The Creatives Room