The Creatives Room

Malyutka

Brand: Nutricia · Agency: FCB Almaty, Kazakhstan · Year: 2016 · Category: Print / OOH · Medium: image

Babies are depicted as mountaineers scaling oversized household furniture in a series of photo-composited images. A chest of drawers becomes a sheer cliff face and a sofa becomes a treacherous mountain, with summit flags planted at the top. Art directed by Sergey Starykh and Sergey Bisenbayev, the campaign turns the domestic environment into an epic landscape, framing everyday objects from a low, dramatic angle to exaggerate their scale.

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Malyutka - FCB Almaty, Kazakhstan - 2016 | The Creatives Room