The Creatives Room

Making the invisible visible – gender and poverty

Brand: Crawford School of Public Policy · Agency: Creative people at Synergy Group · Year: 2020 · Category: Print / OOH · Medium: image

The imagery employs a stark and desaturated colour palette, leaning towards cooler tones, to convey a sense of gravitas and the harsh realities of poverty. Lighting is often dramatic with high contrast, creating deep shadows that emphasize the "invisible" aspect of the theme. Compositions are carefully constructed to highlight symbolic elements or obscured figures, often using negative space to draw attention to what is missing or overlooked. The overall mood is somber and reflective, aiming to evoke empathy and a sense of urgency regarding societal inequalities.

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Making the invisible visible – gender and poverty - Creative people at Synergy Group - 2020 | The Creatives Room