The Creatives Room

Making packaging disappear

Brand: Notpla · Agency: uncommon creative studio · Year: 2022 · Category: Commercials · Medium: video

The visual aesthetic is crisp and bright, dominated by a cool, clean colour palette that emphasizes purity and science. Lighting is soft and even, highlighting the product with a sense of clarity and modern simplicity. Compositions are often close-up and focused, drawing the viewer’s attention to the tactile details of the packaging and its transformation. The overall mood is optimistic and forward-thinking, evoking a sense of wonder and hope for a more sustainable future.

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Making packaging disappear - uncommon creative studio - 2022 | The Creatives Room