The Creatives Room

Make sure good news sound like good news.

Brand: Ricola · Agency: Miami Ad School Europe · Year: 2015 · Category: Print / OOH · Medium: image

A series of minimalist print ads from Miami Ad School Europe, each a centered close-up of a smartphone screen against a solid, desaturated color background. All visual focus is on a single, white text message bubble containing a piece of good news. This spare, copy-led visual sets up the campaign's core joke about a sore throat altering the meaning of the message.

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Make sure good news sound like good news. - Miami Ad School Europe - 2015 | The Creatives Room