The Creatives Room

Make plastic trash history

Brand: Deutsche Umwelthilfe · Agency: Havas Germany · Year: 2023 · Category: Print / OOH · Medium: image

The image uses a cool, desaturated colour palette, emphasizing the stark reality of plastic pollution. Hard, direct lighting highlights the textures of the trash, creating a sense of urgency and grim realism. Compositions are likely tight and impactful, focusing on the scale of the plastic problem within natural environments. The mood is serious and urgent, aiming to evoke concern and a call to action regarding environmental degradation.

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Make plastic trash history - Havas Germany - 2023 | The Creatives Room