The Creatives Room

Made You Look, You Dirty Chook

Brand: bishopp · Agency: Rumble Creative & Media · Year: 2015 · Category: Print / OOH · Medium: image

The visual character is stark and commanding, utilizing high-contrast typography against a simple, often plain background. The color palette is limited, focusing on strong, bold colors that demand immediate attention from passersby. Composition is straightforward and direct, centring the provocative text to maximize readability and impact. The mood is cheeky and irreverent, aiming to elicit a double-take and a chuckle through its unexpected and slightly offensive language.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Made You Look, You Dirty Chook - Rumble Creative & Media - 2015 | The Creatives Room