The Creatives Room

Made to Share

Brand: Cadbury · Agency: VCCP · Year: 2019 · Category: Case Studies · Medium: video

A deep-purple layout of Cadbury Dairy Milk bars whose wrappers are printed with phrases like "who cooked," "who cleaned," "who ate" and "who woke up with no alarm." One large bar sits lower left beside the "Made to Share" title; a grid of the other wrapper variants fills the rest, with one bar angled at right. Press-quote pull lines and the stats "16.5 MILLION BARS SOLD" and "+11.5% VALUE SALES" run along the bottom. Monochrome purple palette with chocolate accents.

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Made to Share - VCCP - 2019 | The Creatives Room