The Creatives Room

Machine Learning

Brand: SAP · Agency: Goebel & Mattes · Year: 2018 · Category: Commercials · Medium: video

Two men face off in profile in a wood-panelled seventies-styled meeting room in front of a large pinboard covered with product photography — a hairdryer, hair textures, technical sketches, Polaroids. The older man in a white shirt points at one of the images; the younger man in a rust-red shirt listens with a hand at his chin, glasses in hand. Overhead warm fluorescent strips between dark timber ceiling battens, symmetrical centred staging, tungsten-warm amber grade with deep brown shadows.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Machine Learning - Goebel & Mattes - 2018 | The Creatives Room