The Creatives Room

Lucky Yatra

Brand: Indian Railways · Agency: Ogilvy India · Year: 2021 · Category: Case Studies · Medium: video

A large digital billboard glowing inside a crowded Indian railway station at night, mounted above a blue-pillared concourse with commuters on a staircase and platform. The screen shows a mock ticket reading "LUCKY YATRA - Your train ticket can be your lucky ticket" in a red and blue dot-matrix font, with the Indian Railways roundel, a UTS number, prize amounts and a QR code. Cool ambient station lighting.

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Lucky Yatra - Ogilvy India - 2021 | The Creatives Room