The Creatives Room

Lovster

Brand: Gatorlyte · Agency: Colectivo Radar · Year: 2024 · Category: Commercials · Medium: video

A surreal daytime street scene: a vintage gold/bronze coupe appears to be melting into a puddle of liquid gold across a sunlit urban crosswalk, pooling like paint or syrup. A battered, graffiti-covered brick warehouse looms behind, a blue bicycle and orange traffic bollard sit in the foreground, warm sunbleached, high-contrast colour grade in a striking, dreamlike VFX composite.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Lovster - Colectivo Radar - 2024 | The Creatives Room