The Creatives Room

Love the Racks

Brand: KitchenAid · Agency: digitaslbi · Year: 2015 · Category: Case Studies · Medium: video

This campaign is presented as a 2000s-style music video for a power ballad, sung by Sam Nelson Harris of X Ambassadors. The lyrics are taken verbatim from a real five-star customer review. The video is set in a moody, dramatically-lit kitchen, where Harris gives an earnest performance directly to the dishwasher.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Love the Racks - digitaslbi - 2015 | The Creatives Room