The Creatives Room

Love is Free

Brand: IKEA · Agency: The Newtons Laboratory · Year: 2016 · Category: Print / OOH · Medium: image

The series presents portraits of diverse couples within their homes, exuding a documentary-style authenticity. The lighting feels natural and soft, creating a sense of intimacy that is both warm and unassuming. Compositions are relaxed and candid, capturing subjects in their personal spaces, surrounded by the ordinary objects of their shared lives. The overall mood is one of quiet affection and genuine connection, celebrating love in its everyday forms.

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Love is Free - The Newtons Laboratory - 2016 | The Creatives Room