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Love At First Watch

Brand: Under Armour · Agency: GUT Buenos Aires · Year: 2019 · Category: Case Studies · Medium: video

Live football-match footage on a green pitch. An Estudiantes player in the foreground wears a jersey where the shirt is replaced by a rainbow "NO SIGNAL" colour-bar TV glitch, obscuring the kit; nearby players carry the same effect. A "NO SIGNAL" tag and a TNT Sports watermark sit on screen, with the subtitle "After the long wait, every Estudiantes fan". Broadcast-capture look with natural stadium light.

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Love At First Watch - GUT Buenos Aires - 2019 | The Creatives Room