The Creatives Room

LOSING IT, HURTS

Brand: AnimaNaturalis · Agency: Archer Troy · Year: 2016 · Category: Print / OOH · Medium: image

Photorealistic 3D-rendered animals are depicted in their natural environments, such as a forest or underwater. A large section of each animal is obscured by a block of digital pixelation, visually representing the species being 'lost' like a corrupted file. This campaign from agency Archer Troy features art direction and 3D illustration by Pedro Molina.

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LOSING IT, HURTS - Archer Troy - 2016 | The Creatives Room