The Creatives Room

Los Santos +3ºC

Brand: Greenpeace · Agency: VMLY&R · Year: 2022 · Category: Commercials · Medium: video

A Grand Theft Auto in-game frame: a male character stands with his back to camera on a scrubby hillside overlooking a hazy Los Santos cityscape of tan high-rises, palms, and a distant bridge. A cool desaturated blue-grey haze washes over the scene. Bold white glitch-styled game-caption text reads "OF CLIMATE CHANGE" across the middle, with a faint semi-transparent panel behind it.

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Los Santos +3ºC - VMLY&R - 2022 | The Creatives Room