The Creatives Room

Look on the Lighter Side

Brand: Maltesers · Agency: AMV BBDO · Year: 2022 · Category: Commercials · Medium: video

A vivid, warm-toned visual palette featuring realistic daylight and soft interior illumination that creates an inviting, accessible environment. Framing balances dynamic ensemble shots with expressive medium close-ups to capture subtle facial reactions and comedic nuances. The visual direction offers a clean, modern aesthetic with rich color saturation and balanced contrast, evoking an authentic, contemporary slice-of-life atmosphere.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Look on the Lighter Side - AMV BBDO - 2022 | The Creatives Room