The Creatives Room

Look Familiar?

Brand: Heinz · Agency: rethink · Year: 2026 · Category: Case Studies · Medium: video

Warm, appetising still on a dark wooden table: a red-and-white checkered carton of fried chicken tenders and fries with a pot of ketchup, beside an empty red fry box shaped like the Heinz keystone. White caps 'HEINZ LOOK FAMILIAR?' sit low with the line 'HOW HEINZ PROVED THAT EVERY FRY BOX LOOKS LIKE THE HEINZ LOGO.' Soft directional light, rich reds.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Look Familiar? - rethink - 2026 | The Creatives Room