The Creatives Room

Long Films Can Seriously Damage Your Bladder

Brand: Mecal International Short Film Festival · Agency: Atletico International · Year: 2016 · Category: Print / OOH · Medium: image

A series of print ads from art directors Héctor Vilar and Cristina Mascort built around a single visual gag. Posters for famously long films, like 'The Godfather Part II,' are shown crumpled, wrinkled, and stained yellow, appearing urine-damaged. Each poster is pinned against a dark, textured background, presenting the 'damaged' artwork as a specimen with the punchline 'Long films can seriously damage your bladder.'

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Long Films Can Seriously Damage Your Bladder - Atletico International - 2016 | The Creatives Room