The Creatives Room

Loewe x Suna Fujita

Brand: Loewe · Agency: loewe in-house · Year: 2023 · Category: Case Studies · Medium: video

The visual character is warm and inviting, showcasing soft, natural lighting that emphasizes the tactile quality of the felt accessories. Compositions are often close-up, focusing on the intricate details and textures of the animal figures, creating an intimate and immersive experience. The mood is one of gentle joy and playful sophistication, with the whimsical designs bringing a sense of childlike wonder to the luxury brand. The overall aesthetic is clean and bright, allowing the vibrant colours of the felt to pop against neutral backdrops, conveying a sense of artistic reverence and delight

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Loewe x Suna Fujita - loewe in-house - 2023 | The Creatives Room