The Creatives Room

LIVING APARTMENTS

Brand: A101 · Agency: TutkovBudkov · Year: 2018 · Category: Commercials · Medium: video

A single controlled interior frame: a man in a bright cyan roll-neck and round tortoiseshell glasses sits reading a broadsheet newspaper, headline "ДУХ ВРЕМЕНИ" (Spirit of the Times) legible across the fold. Behind him a dark vertical timber-slat wall recedes into shadow, with a soft pool of warm light on it; a monstera and a pale blue arc-shade floor lamp anchor the right of frame. The palette is a deliberate two-colour scheme, cyan and near-black, with the newspaper's own cyan graphics tying the character to the set. Even, low-key lighting, no visible practicals in shot, static composition,

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LIVING APARTMENTS - TutkovBudkov - 2018 | The Creatives Room