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Living a superior life often results in becoming the victim of human trafficking

Brand: Prefeitura do Recife · Agency: Agência UM · Year: 2016 · Category: Print / OOH · Medium: image

Each print ad centers a famous European landmark, like the Colosseum, against a plain, light-colored background. The lower portion of the landmark is graphically replaced by a black-and-white barcode, creating a stark visual metaphor for the commodification of people. The composite images, created by art directors Eugênio Lima and Lenilson Lima, combine photography from Estúdio Clicka with the barcode illustration.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Living a superior life often results in becoming the victim of human trafficking - Agência UM - 2016 | The Creatives Room