The Creatives Room

Live Art with Waterproof Artist Pen

Brand: Faber-Castell · Agency: Miami Ad School · Year: 2019 · Category: Print / OOH · Medium: image

This student campaign by art directors Jane Jin and Pamela Campani combines hand-drawn pen illustrations with photography. Each execution places a black-and-white drawing on paper into a photographic scene. A real-world object or substance, often water, interacts with the drawing to demonstrate the waterproof nature of the Faber-Castell ink without causing it to run.

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Live Art with Waterproof Artist Pen - Miami Ad School - 2019 | The Creatives Room