The Creatives Room

Littering says a lot about you

Brand: live green toronto · Year: 2017 · Category: Print / OOH · Medium: image

The image uses a cool, desaturated colour palette, emphasizing the grittiness of the urban environment. Harsh, natural light accentuates the discarded litter and the stark reflection. Compositionally, the focus is tight on the reflection of a person in a puddle, distorted by the refuse, creating a disquieting and confrontational mood. The visual aims to evoke feelings of shame and self-reproach through the unsettling portrayal of a "dirty reflection."

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Littering says a lot about you - 2017 | The Creatives Room