The Creatives Room

#LikeAGirl

Brand: Always · Agency: Leo Burnett · Year: 2016 · Category: Commercials · Medium: video

The visual style is natural and unpolished, employing soft, diffuse lighting and a cool colour palette to create an intimate and empathetic atmosphere. Compositions are often close-up, focusing on the faces and expressions of the young participants, fostering a sense of connection and authenticity. The overall mood is thoughtful and introspective, blossoming into an uplifting and empowering emotional register. Casting features a diverse group of girls and young women, highlighting their individual personalities and collective strength.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

#LikeAGirl - Leo Burnett - 2016 | The Creatives Room