The Creatives Room

Like Never Before

Brand: Tim Hortons · Agency: GUT · Year: 2020 · Category: Commercials · Medium: video

A cinematic and grounded visual style that contrasts crisp, cool winter outdoor light with warm, golden interior glows and practical lighting. The color palette pairs soft, desaturated snowscapes with rich, amber warm tones in kitchens and coffee shops. Compositions balance intimate, candid portraiture with expansive wide shots of Canadian landscapes and suburban streets. The overall emotional register is authentic, reassuring, and quietly hopeful.

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Like Never Before - GUT - 2020 | The Creatives Room