The Creatives Room

Life Needs More Sport

Brand: Sky Sports · Agency: DDB New Zealand · Year: 2020 · Category: Print / OOH · Medium: image

A series of high-key, sun-drenched photographs capture a naked toddler from behind, running freely along a sandy beach. The wide shots are framed at a low angle, putting the viewer at the child's level and emphasizing a sense of playful freedom. The images feature a naturalistic color grade by Dave Gibson, with the warm whites and golden tones of the sand set against the blues of the ocean and sky.

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Life Needs More Sport - DDB New Zealand - 2020 | The Creatives Room