The Creatives Room

Liberty City

Brand: Adidas · Year: 2020 · Category: Commercials · Medium: video

The frame is the end card: the white adidas Badge of Sport and wordmark supered over live action. Behind it, shot into low golden-hour sun, a cluster of young players' hands reaching up to grab a scuffed brown football held aloft, heads and shoulders crowding the bottom of the frame in silhouette and half-light. Backlit, hazy, blown-out pale sky, warm dusty highlights, very shallow focus with only the ball sharp.

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Liberty City - 2020 | The Creatives Room