The Creatives Room

Let's Relax

Brand: IKEA · Agency: mother london · Year: 2017 · Category: Commercials · Medium: video

The scene meticulously recreates the look of an 18th-century oil painting, with a family in period costume posed for a highly formal meal. Lighting is a dramatic, single-source chiaroscuro, casting deep shadows that contribute to a somber, rigid atmosphere. The color palette is dark and desaturated, mimicking the aged varnish of a classical painting to humorously portray an uncomfortable, overly formal dining experience.

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Let's Relax - mother london - 2017 | The Creatives Room