The Creatives Room

Let´s make the planet not pay the cost

Brand: HSBC · Agency: DAVID Buenos Aires · Year: 2021 · Category: Commercials · Medium: video

A grainy black-and-white animated frame rendered in coarse halftone and scan-line texture. The image shows a stylised ape or gorilla in near-silhouette, its face lifted with pale eyes catching light, set against blown-out highlights and heavy blacks. The scratchy, degraded-print look flattens the figure into bold tonal shapes. No text on screen.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Let´s make the planet not pay the cost - DAVID Buenos Aires - 2021 | The Creatives Room