The Creatives Room

Let’s End Fast Tech

Brand: Back Market · Agency: Marcel Paris · Year: 2025 · Category: Commercials · Medium: video

A central visual metaphor shows a cracked smartphone screen revealing a pristine natural landscape of purple flowers within the break. This motif contrasts the sleek, dark, manufactured surfaces of modern devices with images of their environmental consequence, such as overflowing landfills. The aesthetic uses these stark juxtapositions to connect the perceived perfection of new tech with the reality of its waste.

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Let’s End Fast Tech - Marcel Paris - 2025 | The Creatives Room