The Creatives Room

Let's Be Ready

Brand: Macys · Agency: Bonfire NYC · Year: 2020 · Category: Commercials · Medium: video

Warm, soft interior daylight falls across two children lying on the floor of a home - a boy of about 10-12 and a girl of about 6-8 - laughing together over what appears to be a drawing or homework page. Shallow depth of field softens a domestic playroom background. Candid, unposed joy and a naturalistic, slightly warm color grade give it a home-video rather than studio-lit feel.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Let's Be Ready - Bonfire NYC - 2020 | The Creatives Room