The Creatives Room

Lessons of Shame

Brand: World Vision · Agency: World Vision International · Year: 2014 · Category: Case Studies · Medium: video

Dark case-study board. 'LESSONS of SHAME' in gold serif caps over the subtitle 'Students without classrooms against politicians without commitment'. A young boy in a pale school uniform is the central portrait, flanked by small context / idea / execution photos and news clippings. Callouts include '3 hours' and '3000% our investment in PR'. A vertical 'LESSONS OF SHAME' repeats down the right. Muted, desaturated grade.

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Lessons of Shame - World Vision International - 2014 | The Creatives Room