The Creatives Room

Leon - To the Right

Brand: SEAT · Agency: Lola · Year: 2014 · Category: Commercials · Medium: video

A wide daytime exterior shot at a lakeside park gathering: a line of adults of mixed ages - including an older bald man, a woman with glasses, and several younger men - stand cheering with arms out as children in burlap sacks race across a grassy field. Colourful triangular bunting flags string overhead; a lake, tree-lined hills, a dock and swimmers are visible in the background. Lighting is bright, warm and naturalistic with saturated greens and warm skin tones - a sunny, communal, multi-generational family-day mood.

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Leon - To the Right - Lola - 2014 | The Creatives Room