The Creatives Room

Legacy

Brand: UCLA · Category: Commercials · Medium: video

Low-angle, motion-blurred shot from behind a line of UCLA football players in powder-blue jerseys and gold helmets and pants, running out ahead of the camera into a stadium lit by banks of overhead floodlights against a dark night sky, haze hanging in the air. Numbers 51, 48, 93 and others are legible on the backs of jerseys; a coach or staff member in a cap watches from the sideline foreground. The palette is blue, gold and stadium-light white against near-black. Energy is kinetic and immersive -- this reads as an in-the-moment capture, not a posed shot.

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Legacy | The Creatives Room