The Creatives Room

Leave the World Behind

Brand: Volvo · Agency: Forsman & Bodenfors · Year: 2013 · Category: Commercials · Medium: video

Wide anamorphic landscape in cool overcast light: a dark-red Volvo XC60 parked on a gravel track beside a red-and-white timber Norwegian coastal house, driver's door hanging open, nobody in shot. Beyond it a boulder-strewn shoreline, a pale grey-green bay, a leaning wooden utility pole with a streetlight, and a huge bare mountain ridge filling the background under flat cloud. Heavily desaturated blue-grey palette, letterboxed 2.39:1, the only warm note the red of the house and the car.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Leave the World Behind - Forsman & Bodenfors - 2013 | The Creatives Room