The Creatives Room

Leave No Broth

Brand: Magic Bomb · Agency: block & roll · Year: 2026 · Category: Commercials · Medium: video

Filmed docu-style in a Korean mountain forest, this PSA-style ad follows hikers preparing ramen. The spot contrasts shots of the natural landscape with close-ups of leftover broth being poured onto the ground. A powdered product is introduced that solidifies the liquid for easy pack-out disposal, presented as the solution to the environmental harm.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Leave No Broth - block & roll - 2026 | The Creatives Room