The Creatives Room

Leaders on Leaders

Brand: IFEX · Agency: Juniper Park\TBWA Toronto · Year: 2018 · Category: Print / OOH · Medium: image

The visual is stark and impactful, utilizing a cool, desaturated colour palette that emphasizes the gravity of the subject matter. Lighting is dramatic and high-contrast, creating deep shadows that symbolize hidden truths and suppression. Composition is tight and confrontational, drawing the viewer’s eye directly to the obscured or partially revealed faces, generating a sense of unease and urgency. The mood is serious and thought-provoking, underscored by the deliberate casting of diverse individuals whose expressions convey determination and a plea for justice.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Leaders on Leaders - Juniper Park\TBWA Toronto - 2018 | The Creatives Room