The Creatives Room

Laws under attack

Brand: ICRC · Agency: TBWA\RAAD · Year: 2024 · Category: Commercials · Medium: video

The visual style is stark and urgent, employing a desaturated or cool colour palette to convey the harsh realities of conflict. Lighting would be dramatic, utilizing strong contrasts and possibly low-key techniques to create a sense of foreboding and highlight the vulnerability of those affected. Compositions would likely be a mix of tight, impactful close-ups to humanize the victims and wider shots to illustrate the scale of the destruction. The overall mood is serious and somber, aiming to evoke empathy and a call to action regarding the protection of civilians and humanitarian efforts in wa

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Laws under attack - TBWA\RAAD - 2024 | The Creatives Room