The Creatives Room

Launch

Brand: IKEA · Category: Commercials · Medium: video

A pastel pink living-room set with a mustard-yellow sofa, teal-green cabinetry, patterned rugs in yellow/teal/white, and colourful framed art including a 'LOVE' motif on the shelving. A man in a light grey jumper leans in placing items on a nesting coffee table beside a laughing teenage girl in a red-and-white sports top and joggers, with a toddler visible in the foreground; the bright, candy-coloured palette and large 'IKEA' wordmark overlay identify this as a catalogue-style hero shot, watermarked '(c) Inter IKEA Systems B.V. 2017.'

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Launch | The Creatives Room